Brand, Content & Creative Strategy Services

Brand Foundation

$1,500
3 weeks

Define who you are, who needs to know you, and how you’ll tell your story. Confidence and clarity await.

You’ll receive:

• Positioning statement
• Mission, vision, and values
• Audience personas
• Voice and tone guide
• Messaging framework

With these tools, your brand will sound (and be!) authentic wherever it appears, across platforms and situations.

This selection is ideal for folks just getting started, brands that have become muddied, and anyone that struggles to describe their work when it matters most.

Content Roadmap

$1,200
2 weeks

Get realistic guidance on what to publish, where, and why. Your goals and capacity will be at the heart of it all.

You’ll receive:

• Three to four content pillars
• 90-day content calendar aligned with your preferred channels
• Repurposing workflow
• Post-tracking template

It’s time to stop second-guessing what you should be talking about.

As an actionable plan, this selection helps take the pressure off content creation and connects your online presence to your desired outcomes.

Brand Audit

$750
1 week

You’ve already done the hard work of building out your vision. Get a fresh pair of eyes to see what’s working, what isn’t, and what else you need.

You’ll receive:

• Review of your existing brand presence across your website, social platforms, and collateral
• Write of findings, including wins, gaps, and friction points
• Prioritized recommendations for a brand refresh

Brand presence looking more like a rat’s nest (no offense to you or rats)?

If you’ve had your brand for some time now and are feeling uninspired or inconsistent, this selection helps you stop cobbling together solutions that just aren’t working anymore.

Brand Foundation + Content Roadmap Bundle

$2,500
5 weeks

Combine two important efforts into one strategic package. Get a clear look at what your brand embodies, then let it fully inform your content creation.

An excellent choice for anyone starting out or looking for a hard reset.

Visual Identity System

$1,200
2 weeks

Define who you are, who needs to know you, and how you’ll tell your story. Confidence and Build a consistent visual system that fully supports your brand at every touchpoint.

You’ll receive:

• Color palette with usage guidance
• Typography pairings and hierarchy
• Spacing and layout principles
• Mood board
• Up to seven social media graphic templates
• Brand style guide PDF

Please note that I do not create logos. I am happy to work with any logos you already have, and can provide logo usage and arrangement notes if you need them.

If you don’t have a logo yet, I can create a simple wordmark, or draft a creative brief that you can hand off to a professional logo designer to ensure that you get the best graphic assets to support your brand.

Web Presence: Mini Site

$1,500
3 weeks

Get a simple, low-code website to serve as your vision’s homebase.

You’ll receive:

• Up to three site pages
• Mobile-friendly layout
• Email capture setup
• SEO and accessibility best practices baked in
• Guidance documentation so you can maintain your site going forward

This landing page option is great if you are launching a new project, want something better for your link-in-bio, need a portfolio to display your work.

You’ll need to secure your own domain and hosting, but I’m happy to help guide you through the process.

Web Presence: Expanded Site

$2,500
4 weeks

Already dreaming bigger? You probably need a bigger site with room for a blog, service pages, and anything else your vision demands.

You’ll receive:

• Up to six site pages
• Mobile-friendly layout
• Blog setup
• Email capture setup
• Newsletter template
• SEO and accessibility best practices baked in
• Guidance documentation so you can maintain your site going forward

If your brand is already established but needs a real place to call home on the web, or if your old site is no longer serving you and requires a substantial refresh, this is the option to go with.

I can help guide you through securing your own domain and hosting if needed.

Retainer Blocks

$1,200 per 20-hour block
Must be used within 6 months of purchase

Hours can be applied toward any combination of:

• Copywriting blog posts, site pages, email newsletters or sequences, social media content, product descriptions, or ad copy
• Graphic design for social media graphics, carousels, thumbnails, banners, lead magnets, sales collateral
• Scheduling and publishing social media posts, email newsletters or drip campaigns, or blog uploads
• Website updates, including new site pages, blogs posts, or edits
• Light e-commerce or learning management system support
• Ideation and planning session

Please note that I do not offer social media moderation or webinar facilitation, among other tasks noted below.

Brand Clarity Session

$150
75 minutes

You have an idea. You don’t know where to start. You need a human creative partner to help talk things through. That’s me.

We’ll spend one hour and 15 minutes discussing your brand (current or envisioned), your goals, and anything that still seems unclear. You’ll come away with a written summary of what we covered, a plan for next steps, and a better sense of what you’re actually looking for.

Rather than this being a sales pitch, it’s a private, two-way discussion with an impartial source who can affirm your vision or spot potential gaps. What you do after we connect is entirely up to you.