Brand, Content & Creative Strategy Services

Hello, fellow visionary.

The service packages below are designed to meet you wherever you are with your dream project, whether that’s starting at the very beginning, getting ready to scale, or somewhere in between.

Not sure which choice is the right one?
Need something a little more tailored to your specific needs?

Reach out and we’ll figure out the best path forward together.

Tier 1: Starter Package

Just getting started with your vision? Trying an idea out and looking to see where it will take you? The Starter Package is for you.

  • Cost: $5,000 USD
  • Timeline: Approximately 1 month

01

Brand Strategy

  • Statements on position, mission, vision, and values
  • Audience personas
  • Strengths, weaknesses, opportunities, and threats (SWOT) analysis

02

Content Strategy

  • Identification of 3 to 4 content pillars
  • 30-day content calendar for storytelling and growth
  • Post-tracking spreadsheet template

03

Graphic Design

  • 7 social media graphic templates
  • 1 lead magnet design (PDF or checklist)
  • 1 business card design

04

Web & Email

  • Single-page low-code website
  • Email capture setup assistance
  • Email newsletter template

05

Style & Vision Guides

  • Custom-made PDF of brand colors, font pairings, logo arrangements, spacing guidance, and usage notes
  • Mood board
  • Optional vision board session

Also Includes

Revisions

Get up to 5 revisions on deliverables within the 1-month engagement

Tier 2: Growth Package

You have a clear picture of what your digital presence should look like. Now’s the time to set yourself up for impactful engagement with your audience.

  • Cost: $10,000 USD
  • Timeline: Approximately 2 months

01

Brand Strategy

  • Statements on position, mission, vision, and values
  • Audience personas
  • SWOT analysis and competitive research
  • Voice and tone guides
  • Messaging framework

02

Content Strategy

  • Identification of 3 to 4 content pillars
  • 90-day content calendar
  • Content-repurposing workflow
  • Post-tracking spreadsheet template
  • Metrics reporting spreadsheet template

03

Graphic Design

  • 7 social media graphic templates
  • 2 carousel templates
  • 1 lead magnet design (PDF or checklist)
  • 5 website banners + template
  • 1 business card design

04

Web & Email

  • 3 to 5 page low-code website
  • Content management system (CMS) guidance for blogging
  • Email capture setup assistance
  • Email newsletter template
  • 3-drip email welcome series setup

05

Style & Vision Guides

  • Custom-made PDF of brand colors, font pairings, logo arrangements, and usage notes
  • Accessibility checklist for future publishing
  • Mood board
  • Optional vision board session

Also Includes

Revisions

Get up to 10 revisions on deliverables within the 2-month engagement

Tier 3: Scale Package

You’ve dared to dream big, assembled a team, and are ready to scale. Get the digital pieces in place to make your vision completely unstoppable.

  • Cost: $15,000 USD
  • Timeline: Approximately 3 months

01

Brand Strategy

  • Statements on position, mission, vision, and values
  • Audience personas
  • SWOT analysis and competitive research
  • Voice and tone guides
  • Messaging framework
  • Comprehensive brand guidelines + onboarding deck
  • Quarterly brand audit framework

02

Content Strategy

  • Identification of 3 to 4 content pillars
  • 90-day content calendar
  • 6-month content roadmap
  • Top/middle/bottom of funnel asset guide
  • Content-repurposing workflow
  • Post-tracking spreadsheet template
  • Metrics reporting spreadsheet template

03

Graphic Design

  • 7 social media graphic templates
  • 3 carousel templates
  • 5 website banners + template
  • 5 video thumbnails
  • 2 lead magnet designs (PDF or checklist)
  • 1 slide deck template
  • 1 business card design

04

Web & Email

  • 6 to 8 page low-code website + 2 landing/sales pages
  • Content management system (CMS) guidance for blogging
  • Email capture setup assistance
  • Email newsletter template
  • 3-drip email welcome series setup
  • 7-drip email nurture series setup

05

Style & Vision Guides

  • Custom-made PDF of brand colors, font pairings, logo arrangements, and usage notes
  • Lite pattern library for guidance on user interface (UI) elements
  • Accessibility checklist for future publishing
  • Mood board
  • Optional vision board session

Also Includes

Revisions

Get up to 15 revisions on deliverables within the 3-month engagement

Post-Engagement Support

We’ve done the thing, you’re ready to roll, but you still need some help. Luckily for you, my skillset includes marketing support, e-commerce, and adjacent efforts. Invest in one or more blocks to leverage any of the capabilities below in our time together.

  • Cost: $1,500 USD per 20-hour block
  • Timeline: Blocks must be used within 6 months of purchase

+

Copywriting

  • Blog content
  • Site pages
  • Product descriptions
  • Lead magnets
  • Microcopy
  • Newsletters
  • Email drips
  • Social media posts
  • Slide decks
  • Ad copy

+

Sales Collateral Design

  • Business cards
  • One-sheets
  • Rack cards
  • Brochures
  • Slide decks
  • Booklets
  • Printable sheets
  • Print-on-demand setup

+

Web Graphic Design

  • Social media graphics
  • Carousels
  • Video thumbnails
  • Banners
  • Ad graphics
  • Lead magnets
  • Lite photo editing
  • Lite video editing

+

Execution

  • Scheduling social media posts
  • Building and scheduling email drips and newsletters
  • Adding pages or blogs to your website
  • Assistance with ecommerce or learning management system (LMS) pages
  • Ideation sessions
  • Project management

What Not to Expect

There are a few tasks I will not touch during our time together. This is non-negotiable for both of our sakes, as these efforts are best left to other professionals. Additionally, you will need to plan to provide your own copy/written assets (unless you purchase a Post-Engagement Support block) and logos.

x

Tasks Not Included

  • Writing a Privacy Policy or Terms of Use/Service
    • Please consult a lawyer or other legal entity for these assets
  • Conducting accessibility audits or remediation
    • Please work with an accessibility service provider to ensure compliance with current legal standards
    • My work is informed by best practices, but I cannot guarantee zero compliance gaps
  • Logo design
  • Digital illustration
  • Creating reels or other short-form video
  • Photo or video shoots
  • Building paid ads for LinkedIn, Meta, Google, or other platforms
  • Scheduling, setting up, or facilitating webinars or membership calls
  • Sales

x

Additional Notes

Copywriting services are not included in the three main tiers, but can be added on with a Post-Engagement Support block. Deliverables will feature placeholder text if no other copy is provided.

I do not design logos for clients, full stop. If you’re very desperate and are willing to accept a simple, as-is wordmark/logotype, I can put one together using your brand typeface(s) as part of a Post-Engagement Support block.

Ready to Grow?

Have an idea of how Moon & Hermit Creative can make your unique vision a digital reality?

Send me a message to get the conversation started.

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